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Most Subscribed & Unsubscribed Email Lists of 2013

     -     Jan 13th, 2014   -     Email Marketing News   -     0 Comments

Inbox management service Unroll.me has released their 2013 subscription and unsubscription awards.
They have successfully stopped over 1 Billion emails from reaching users inboxes in 2013.

Unroll.me combines all your favourite subscriptions into one email. Once you unsubscribe from a certain service, Unroll.me combines the rest into a beautiful digest called The Rollup.

Most Unsubscribed:

1800 Flowers — 52.50% unsubscribe rate
Ticketweb — 47.50% unsubscribe rate
Pro Flowers — 45.10% unsubscribe rate
Expedia — 45.00% unsubscribe rate
Active.com — 44.70% unsubscribe rate
Eventful — 44.20% unsubscribe rate
Oriental Trading — 43.60% unsubscribe rate
Shopittome.com — 42.10% unsubscribe rate
1800 Contacts — 42.00% unsubscribe rate
Party City — 41.60% unsubscribe rate
Schoolfeed — 40.60% unsubscribe rate
Care.com — 40.60% unsubscribe rate
Polyvore.com — 40.40% unsubscribe rate
Angieslist.com — 39.70% unsubscribe rate
RunnersWorld.com — 39.50% unsubscribe rate

Most Rolled Up:

Hulu — 61.60% Rollup rate
AmazonLocal Deals — 46.00% Rollup rate
GoDaddy — 44.40% Rollup rate
Codecademy — 40.50% Rollup rate
Google Offers — 39.00% Rollup rate
Evernote — 36.40% Rollup rate
Microsoft — 34.90% Rollup rate
About.me — 34.40% Rollup rate
Groupon — 32.80% Rollup rate
LivingSocial Deals — 32.40% Rollup rate
Banana Republic — 31.80% Rollup rate
LivingSocial Escapes — 31.70% Rollup rate
Groupon Goods — 30.90% Rollup rate
Old Navy — 30.90% Rollup rate
Box — 30.70% Rollup rate

Most Popular:

Facebook — 70% of users are subscribed
Google+ — 66.90% of users are subscribed
Twitter — 64.40% of users are subscribed
LinkedIn — 62.10% of users are subscribed
YouTube — 48.40% of users are subscribed
Amazon — 43.10% of users are subscribed
Pinterest — 39.00% of users are subscribed
Apple — 35.90% of users are subscribed
Groupon — 30.80% of users are subscribed
Netflix — 29.60% of users are subscribed
Spotify — 29.40% of users are subscribed
eBay — 28.90% of users are subscribed
Tumblr — 26.40% of users are subscribed
Etsy — 22.10% of users are subscribed
Ticketmaster — 21.90% of users are subscribed

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