Author Archive

Most Subscribed & Unsubscribed Email Lists of 2013

     -     Jan 13th, 2014   -     Email Marketing News   -     0 Comments

Inbox management service has released their 2013 subscription and unsubscription awards. They have successfully stopped over 1 Billion emails from reaching users inboxes in 2013. combines all your favourite subscriptions into one email. Once you unsubscribe from a certain service, combines the rest into a beautiful digest called The Rollup. Most Unsubscribed: […]

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15 tips to improve your Email Marketing

     -     Jan 10th, 2014   -     Email Marketing   -     0 Comments

Introduction You probably already know, most people spend more time on their emails than they do browsing the internet. Email is one of the most powerful and effective means that you can use to talk to customers, visitors and clients. I will discuss the fifteen best ways that you can use in your email marketing […]

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Targeting Audience

     -     Jan 8th, 2014   -     Email Marketing   -     0 Comments

Email marketing gives you the opportunity to narrow your audience to people that will mostly become your customers, unlike mass media you can use your email marketing campaigns to target certain demographics. You need to focus on your best possible potential customers. An email costs little financially, but it can take up your time which […]

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Reflect your corporate design

     -     Nov 28th, 2013   -     Email Marketing   -     0 Comments

Your email marketing has to reflect your corporate design. This allows the recipients to make a connection between the email he receives and the sender’s other ventures. The images present in the email marketing should have some relevance to the company image. If this is not the case it can have a bad effect on […]

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Gain feedback from your visitors

     -     Sep 12th, 2013   -     Email Marketing   -     0 Comments

Feedback is useful for when you want to improve your site, it helps you to determine the following: What products and services you should be providing Who you should target and how you must do it What your potential customers are willing to pay Your customers are provided with a unique opportunity to give feedback […]

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Sales conversion

     -     Jul 12th, 2013   -     Email Marketing   -     0 Comments

The number of visitors coming to your site won’t become sales numbers the first time they’re there, regardless of how good your product or service is. Repetition is needed in every effective sales process; it’ll take about nine visits before your average shopper will decide to buy something. In everyday’s life there are so many […]

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Building an email list

     -     Jul 5th, 2013   -     Email Marketing   -     0 Comments

If you are using an email marketing campaign, there are a few things you should think of when you create other marketing material: There should be opt-in tick boxes for email information included on all of your paper-based marketing material. Another powerful way of getting opt-ins is to use your website efficiently on your website […]

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     -     Jun 27th, 2013   -     Email Marketing   -     0 Comments

Giving people a useful and enticing incentive to opt in will be very useful. Special services or discounts and similar offers are prime examples of a good incentive to opt in to your email marketing. Another effective way to get more opt- ins is when you make offer that are exclusive to people that have […]

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Include an unsubscribe link

     -     Jun 10th, 2013   -     Email Marketing Resources   -     0 Comments

Even when you are looking for a high amount of subscriptions and expect your email campaigns and newsletters to deliver results, there are at least two good reasons to include an easy and fail-safe unsubscription link in your emails. If you send one of your subscribers an email and he never opens or reads it, […]

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Creating Newsletters

     -     May 10th, 2013   -     Uncategorized   -     0 Comments

Introduction There is no better way to reach your target audience, in order to promote your products, than to send out a newsletter. Not only do newsletters help you to reach a wider market to launch or expand your brand to potential clients, it’s also useful when you want to up-sell to your existing clients. […]

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